Marketing and advertising is a dynamic profession that ranges more than thinking but extremely relies on the creative thoughts too for building consumers’ trust for the brand and convince them to buy the product. It must ties with creativity to achieve return-on-investment, art to commerce and ideas to results. This challenge is harder than it seems as each as, graphical illustration, image, and line of copy are gauged in terms of viewers, impressions and sales made. It doesn’t matter how attractive or innovative your work is because advertising is something quantitative thereby if does not bring results so it is not creative. The leading brands considered as masters in the marketing sector includes Proctor and Gamble, Apple, Coca-Cola, Nike, Nestle, Amazon, PepsiCo and several more. The reason behind their huge success is they are distinguishable and put in efforts in the right direction. They have successfully positioned their brands in their customers’ mindset which provides them opportunities for setting premium prices.
These brands consistently perform profound market research to know consumer changing buying behaviors, interests, and preferences. This also allows them to seek out existing opportunities or make opportunities for newer products. Their marketing and advertising strategies also change with the changes in living styles of the target audience. For instance, if we see the ads of Nestle since its inception till now; there is a huge difference which portrays the changing lifestyles of people as well. Another key reason driving success for these brands is they perform scaffolding to inject in people minds that is why they target multiple advertising mediums such as print media, electronic media, ambient media and social media. Nike develops apps and design Facebook pages to know their customers and consumers reviews to deliver and expanded choice at the point of sale. In this way, they also keep on awaring their customers regarding their newer products, sales and discounts offers to make the customer sitting at home go to the store for shopping or perform online shopping.
Some insurance companies like MetLife, AFLAC, Cigna, and Aetna are able to achieve optimum customer satisfaction, trust, and engagement by advertising through advanced private benefits exchanges such as Liazon which proffer more simplicity, direct client engagement, and the capability to deliver more personalized client experiences. This is how companies are enhancing their marketing and advertising strategies to penetrate in consumers’ minds, acquire a competitive advantage and win the trust of their customers to maximize sales and increase revenues.
I write about Business, Marketing, and Leadership for ProTalkClub, covering the best practices and ever growing trends in the marketplace. I have an extensive experience in content curation and management. Writing is not only my profession but passion. Want to give feedback, whether suggestion or question? Email me: [email protected]