Most B2B e-commerce solutions all encompass the online world, through the right online sales portal, services between companies, and sale of products. Usually, this is opposed to B2B (business to consumer), which helps to describe the business online transacted between individual customers and between a business (not actually a business entity).
The right B2B e-commerce solution software or tool should help you to connect all the various dots between online and in-person experiences to ensure the total brand consistency across various channels. It helps to empower customers and other channels to purchase from you wherever and whenever they need and ensure price, product as well as promotional information tailored, up-to-date and secured.
Why Is It Important to Have a B2B E-commerce Solution?
Keep in mind that companies who do not invest in digital channels fall behind rapidly and they end up losing their customers, feel a pressure margin, and they struggle to compete. Note that the potential decline all linked with a low need of going digital, on a large scale are due to a crash to satisfy the expectations of customers.
In today’s business, customers all buy products more online compared to other offline channels and via the phone. As much as 74% also indicate they purchasing from a website seems more convenient compared to buying from a sales representative. The truth is that 93% of customers now prefer to buy online when they decide on what they need to buy and make the purchase. Forrester also expects that the B2B buyers complete their purchases online. It’s is no wonder that all millennials take over the workforce business with smarter tools and digital channels.
Top Considerations When Using B2B Wholesale Selling Tools
When you consider using wholesale selling tools for managing your business sales, here are some of the top considerations for you.
Fast is Always Better
Although e-commerce platforms came into existence in the 1990s, they are still around and these outdated solutions stand no chance of competing with offerings developed in time. Most of these systems are now a part of big iron companies, all of which compete to modernize these offerings, as well as integrate them with complementary solutions around CRM and ERP. Companies end up finding themselves burdened with a higher total cost of ownership, all due to the maintenance and running expense.
Agile is the Right Way to Go
Note that an effective approach for most B2B e-commerce is defining a core case use that should affect revenue in the short term as well as make it a better digital channel. Tools like Order Circle help to move businesses up and free up significant time for customer service reps or sales reps. This allows business customers service all their accounts on their own and check for order status that should reduce the call volume and increase the satisfaction of customers.
Through such tools, it gives businesses the chance to manage orders well; customers can place their orders at their convenience. This approach type is one that fits well with the agile philosophy, without the wait to define the requirements today. All companies can focus on a core set of processes, which promise the highest impact. Right from there, they can iterate and track customer metrics of success.
Wrap Up Experience around Customers
Today, ERP systems are not a part of system innovation, and a lack of flexibility to wrap them around the needs of customers is important. Note that CRM solutions are often more flexible, which makes it a lot easier to personalize sales, create the right relationship with customers and partners, provide customers with a better view into their records, entitlements, and orders.
Today, e-commerce platforms all help to eliminate this problem by integrating all business and customer related processes seamlessly. As such, companies feel relieved of the need to replicate and build expensive integrations between CRM, ERP, and e-commerce systems. Rather, all parts of the business as well as field sales, customers themselves and customer service can interact through one platform, enabling a single view of each consistent customer experience.
The Elements of the Best B2B E-Commerce Platform
- Easy access to field sales team, sales team and complete support 24×7 for customer service reps
- A CRM centric view, which ensures consistent customer experience across various touch points
- The ability to support various order activity, including re-orders, first-time purchases, and order changes
- Seamlessness and visibility of promotions and sales across various channels
B2B E-commerce Solutions Offer More
It is essential to distill E-commerce all down to the basics and consider that any solution should suit a company’s needs. Even in the world of B2C, a better approach will help to satisfy the business needs of people. In addition, these tools help to make sales faster, make order management easier, and offer much more.
For the best solutions for your e-commerce business, you should consider having smarter options like turning to e-commerce tools, which will help to simplify sales and let you keep things in the right order.